UTV entered the broadcasting business in Sept 2007 with a clearly differentiated strategy based on extensive studies on changing viewership patterns of Indian audiences. With fast growing income levels and changing lifestyles of Indian consumers, the television viewing patterns are also undergoing radical shifts.
We, at UTV Network, believe that the conventional GEC space is one of diminishing returns and well segmented channels targeting likeminded people will score over others by creating an engaged consumer; thus offering us as well as advertisers myriad possibilities to deliver content to a defined audience. This very act of targeted interactions leads to innovation. Indeed when we interact with (rather than broadcast to) a well segmented audience, the possibilities for innovation are endless.
UTV World Movies showcases the most diversified movies across 40 countries. Bindass, the 360 degree youth entertainment, has established itself as a cult among its audiences. UTV Action a genre-specific movie channel showcasing fast-paced action Hollywood films dubbed in Hindi. UTV Movies is the new age Hindi movie channel offering both the viewers and advertiser a direct experience of the spirit of Bollywood through its programming and promotional engagements. Latest addition to the network UTV Stars is a mass specialty Entertainment Channel, dedicated solely to Bollywood and its most sought after celebrities. Coming from the UTV group, which has a strong foothold in the Indian Film Industry, the launch of a Bollywood Centric Channel was a logical extension.
We have developed strong and ongoing relationships across leading brands and advertisers. In FMCG, the advertisers include Hindustan Unilever, Procter & Gamble, Cadbury, Colgate; in Auto, Hyundai, Honda, Tata Motors, Hero Honda, Maruti; in Telecom, Vodafone, Airtel, Reliance, Idea, BSNL and Virgin Mobile; in Media our advertisers include The Star Network, The NDTV Network and the Sahara Network.
We distribute our own channels and are well distributed on cable as well as across all DTH platforms as well as many IPTV networks across the country. Importantly we believe that broadcast will eventually be driven by pay revenues as digitization accelerates and each of our channels have been pay since launch.
Marking the trend of maturity in the generic movie platform and realizing the potential of genre specific offerings - UTV Action was launched in January, 2010. The channel showcases the best of Hollywood in Hindi and provides viewers the one stop destination to enjoy the best of action content starring the world's biggest heroes. UTV Action has an extensive library consisting of titles like Lord of the Rings: Return of the King, Dark Knight, Resident Evil: Apocalypse, Terminator Salvation, Twilight and a plethora of other action blockbusters.
Launched in September 2007, Bindass is the first 360 DEGREE Entertainment Brand for Indian Youth that spans across a TV channel, on- ground events, digital and consumer products. Synonymous with grit, style and success, Bindass is a brand of purpose and relevance. Having successfully created a community building platform to bring Indian Youth together, Bindass has today become an achiever brand that the youth idolize. Reaching over 64% of Indian Youth, Bindass offers a unique blend of content across genres that appeal to the Youth - Music, reality shows, comedy, on-ground and more. Everything about Bindass is focused on the fact that there are those who Rest Less and then there are the rest.
Launched in February 2008, World Movies offer audiences a new genre of movies... the World's Greatest Movies from around the Globe. UTV World Movies attracts the elusive Urban up Market Indian seeking a change from both Bollywood and conventional Hollywood. We have a diversified library with films from 40 countries. Our library includes contemporary, award winning titles like Lives of others, Baran, Amelie, The Bands Visit, Bowling for Columbine, Waltz with Bashir, No Mans' Land, Milk of Sorrow, Tsotsi and Counterfeiters. The library features works of famous directors such as Francois Truffaut, Akiro Kurosawa, Majid Majidi, Jafar Panahi, Martin Scorsese among many others.
UTV World Movies offers consumers and advertisers a 360o experience by promoting world culture through world cinema. The channel has completed various initiatives that promote art, culture, music, theatre, cuisine and cinema. The channel along with its distribution partner ,Shemaroo, World Movies has released over 30 best films on home video. With an active presence in the digital space and social media, UTV World Movies continues to reach it ardent fans through various mediums.
Launched in February 2008, UTV Movies is a new age Hindi movie channel which brings the best of Hindi Cinema to its viewers. Drawing on the universal passion of cinema, the channel provides its viewers a direct experience of the spirit of Bollywood through its programming and promotional engagements. The channel has an enviable library of over 800 titles comprising of latest blockbusters like BARFI!, Khiladi 786, Race 2, OH MY GOD!, Inkaar, Vicky Donor, Zindagi Na Milegi Dobara, RA.One, Golmaal 3, Dabang, Houseful, Khatta Meetha and many more.
The channel is also available in Australia, New Zealand, Malaysia, Nepal, the United Arab Emirates, East Africa, Qatar, United States as UTV Movies International and in the United Kingdom as UMP Movies.
Launched on 19th August 2011, UTV Stars is a mass specialty Entertainment Channel, dedicated solely to Bollywood and its most sought after celebrities. Coming from the UTV group, which has a strong foothold in the Indian Film Industry, the launch of a Bollywood Centric Channel was a logical extension.
With a tagline that says 'The official channel of Bollywood', the channel promises to be the intimate insider of Bollywood. UTV STARS is an invitation to be part of the dream world of Bollywood. It is both glamorous and approachable and promises to satiate the viewer's appetite for exceptional Bollywood centric content.
The channel boasts of innovative 'original programming' formats in the 'Bollywood Entertainment space – two of the driver shows being 'Live My Life' and 'Up, Close and Personal with PZ' presented at launch. Besides this, it also offers the viewer novel news formats and dedicated music segments.
In keeping with latest technology trends the channel was launched in HD. It is, in fact, the first Indian Channel to have been launched simultaneously, both, in India and the Middle East.
UTV STARS is a 360 degree initiative & you will get rich Bollywood experience across tv, web, mobile & on ground events.