UTV entered the broadcasting business in Sept 2007 with a clearly differentiated strategy based on extensive studies on changing viewership patterns of Indian audiences. With fast growing income levels and changing lifestyles of Indian consumers, the television viewing patterns are also undergoing radical shifts.
We at UTV Network believe that strongly targeted audiences & genres form the entertainment of the future and will force innovation. We believe the conventional GEC space is one of diminishing returns and well segmented channels targeting like minded people will score over others by creating a highly engaged consumer; thus offering us as well as advertisers myriad possibilities to deliver content to a strongly defined audience. This very act of strongly targeted interactions leads to innovation. Indeed when we interact with (rather than broadcast to) a well segmented audience, the possibilities for innovation are endless.
UTV World Movies showcases world's Greatest Movies from 40 countries. Bindass is fast becoming an Iconic Indian Youth brand by focusing on path breaking content & the very best Music. UTV Action the latest addition to the network is a genre-specific movie channel showcasing fast-paced and high-octane action films from Hollywood and Bollywood. UTV Movies is India's New Age Hindi Movie channel offering both the viewers and advertiser a highly engaged audience. With the maximum number of premiers, the latest library and making use of UTV group synergies, UTV movies is triggered to grow to the top 3 position.
We have developed strong and ongoing relationships with over 280 brands and 200 Advertisers. In FMCG, the advertisers include Hindustan Unilever, Procter & Gamble, Cadbury, Colgate; in Auto, Hyundai, Honda, Tata Motors, Hero Honda, Maruti; in Telecom, Vodafone, Airtel, Reliance, Idea, BSNL and Virgin Mobile; in Media our advertisers include The Star Network, The NDTV Network and the Sahara Network.
We distribute our own channels and are well distributed on cable as well as across all DTH platforms as well as many IPTV networks across the country. Importantly we believe strongly that broadcast will eventually be driven by pay revenues as digitization accelerates and each of our channels have been pay since launch.
Launched in February 2008, World Movies is the pioneer of a new genre of movies... the World's Greatest Movies from around the Globe. UTV World Movies attracts the elusive Urban up Market Indian seeking a change from both Bollywood and conventional Hollywood. We have a library of over 650 titles cherry picked from 40 countries. Our library includes contemporary, award winning hits like Lives of others, Amelie, The Bands Visit, The Godfather and Counterfeiters. Works of famous directors such as Francois Truffaut, Akiro Kurosawa, Majid Majidi and many others are all available in the channels library.
UTV World Movies offers consumers and advertisers a 360o experience, it has held over 200 film screenings in 8 metros from Jan 2009 to date, it has a 600,000 strong film club in partnership with 70mm. It has hosted Film festivals recently with cultural attaches of countries such as France, Russia and Iran. The channel has also tied up with Shemaroo and launched its titles on Home Video. It also has an active website with large number of enthusiastic members who participate actively with their blogs and reviews.
Launched in February 2008, UTV Movies is a New Age Hindi movie channel that has the lineage and experience of UTV Motion Pictures - the largest Hindi movie studios in South Asia. The only Hindi movie channel to play out the biggest hits of 2008, it draws on the universal passion for Bollywood fare and adds excitement and freshness to the movie viewing experience. The channel has a library of the biggest blockbusters - Jodhaa Akbar, Race, Aamir, Jannat, Kismat Konnection, among others and has had world television premiers for movies like A Wednesday, Fashion, Oye Lucky! Luck Oye!, Welcome to Sajjanpur. UTV Movies is available internationally in over 10 countries, including the US, on the Direct TV platform.
The channel has recently also acquired the premier rights for 20 movies including Rock On, Luck By Chance, Johnny Gaddar , Love Story 2050 and many others. With strategic focus on content acquisition and distribution, the channel is targeting a major boost to its GRP target.
Launched in September 2007, Bindass is the first Local 360 degree Entertainment Brand for the Indian Youth. It is a community building platform to bring the youth together using the power of TV, Web, Mobile, Ground and Campus activities. It targets 40% of India's population in the 15-34 year space with a focus on college goers and first jobbers. Indeed Bindass audiences are the agents of change in India. They set the trends and demand innovation.
Created from the insight that todays Youth are proud Indians with the confidence to actively and impatiently seek, and in fact demand unique experiences and content, Bindass prides itself on delivering unexpected, never-before experiences and content. Bindass has reached over 60 per cent of Indian youth and has established itself as a cult among its viewers and has recently moved unto leadership position in terms of ratings amongst Youth Channels. Bindass has a very aggressive programming plan for the coming months and we expect to see a significant increase in ratings through our innovative and unexpected shows.
Marking the trend of maturity in the generic movie platform and realizing the potential of genre specific offerings - UTV Action was launched in January, 2010. In the first month of its launch, amongst others blockbusters UTV Action will showcase titles like Men in Black, Black Hawk Down, End of Days, Bad Boys - II, Grudge, Vertical Limit, Crouching Tiger Hidden Dragon, Desperado, Godzilla, Blade, Ab Tak Chappan, Border, Chandni Chowk to China, Race and Pirates of the Caribbean - Curse of the Black Pearl.
