Movies enjoy an almost 'basic need of survival' status in India. UTV Motion Pictures has worked consciously to ride on that phenomenon, pioneering not just newer films and story ideas, but also the very manner in which films are made in India. From novel plots and stories that one would think can never work in mainstream cinema, to pioneering the studio model in movie production, UTV has contributed to a positive change in the Indian motion picture industry.
Today, UTV's Motion Pictures business spans the integrated model of creative development, production, marketing, distribution, merchandising and syndication worldwide. UTV's portfolio includes Hindi Movies, Regional Movies, Animation Films, international productions and co-productions.
No surprise then, that our movies do just as well at the box office as they do at film festivals around the world. From Rang De Basanti and Jodhaa Akbar to Raajneeti, UTV has produced blockbusters in Indian cinema. At the same time, films like Dev D, Khosla ka Ghosla and A Wednesday! were among those that did not boast of a lavish budget or a power-packed star cast, and yet created history at the box office because of the inherent strength of their content. By the same token, Fashion and No One Killed Jessica led by an all female star cast, bucked the trend of women oriented subjects not performing at the box office and performed well as compared to most big solo hero starrers in the same period.
Today UTV Motion Pictures has an unparalleled slate for the year 2011 boasting movies spanning across various genres from romance to action and from thriller to drama including Aamir Khan's Delhi Belly, Anurag Basu's Barfii, Karan Johar's Short Term Shaadi and many more.